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This project consisted of a two-week introduction course to Program Packaging where we learned how various TV channels have a brand language and how well they follow it to stay consistent and convey their purpose.

During this course, we had to come up with our own hypothetical lifestyle TV channel for a young audience of 20-35 years of age. The output included the identity of the channel, the station bugs and channel bugs, lower thirds and an ident that communicates the vibe of the channel.


Program Packaging, August 2017
Project Mentor: Nalini Bhutia
Team: Bharat Manoj, Indranil Ujagare, Kiran M NMahima Kamath.